Zeyome Brand Case Study
Zeyome is a premium children’s supplement range, meticulously designed to support cognitive development, memory, physical growth, and overall health. Developed for health-conscious families, Zeyome leverages high-quality ingredients and innovative formulations to address the unique nutritional needs of children, packaged in a design that appeals to both parents and kids.
Key Products in the Range:
Memory Support Capsules
Description: Tablets formulated to enhance memory retention and cognitive abilities in children.
Key Features: Contains choline and phosphatidylserine, essential for brain health.
Supports focus and mental clarity during key developmental years.
Growth Support Capsules
Description: A comprehensive formula supporting healthy physical growth and development.
Key Features:Packed with essential vitamins such as A, D, and calcium.
Promotes bone health and strengthens the immune system.
Cognitive Boost Capsules
Description:
Capsules designed to give children a mental edge, improving concentration and academic performance.
Key Features:Includes a blend of omega-3 fatty acids and DHA for enhanced brain function.
Easy-to-swallow capsules tailored for daily use.
Design Features:Zeyome’s branding combines vibrant, fun colours with clean, professional labelling to create a balance of trustworthiness and playfulness. Each product features clear, bold typography and engaging icons to highlight key benefits. Packaging is eco-friendly and designed to stand out on store shelves.
Challenges & Solutions:Challenge: Capturing the dual appeal of scientific credibility for parents and playful design for children.Solution: We developed a branding strategy that integrates clear, research-backed messaging with bright, engaging visuals. This ensures that Zeyome connects emotionally with children while reassuring parents of the products’ quality.
Outcome:Zeyome has become a standout in the children’s supplement market, earning praise for its high-quality formulations and attractive branding. Its success has driven strong repeat purchases and built a loyal customer base among families.